#PRO PAINT POT EYE SHADOW BORN TO BEAM PRO#
#PRO PAINT POT EYE SHADOW BORN TO BEAM PROFESSIONAL#
#PRO PAINT POT EYE SHADOW BORN TO BEAM MAC#

Part of the Estée Lauder Companies since 1994, MAC is sold today in over 105 countries around the world.

To date, the VIVA GLAM campaign has raised over $400 million for the fight against HIV/AIDS, with spokespeople such as Lady Gaga, Pamela Anderson and Nicki Minaj. In 1994, as HIV and AIDS continued to spread across the globe, MAC made HIV/AIDS organizations the beneficiaries of the company's charitable focus and the MAC AIDS Fund was created. A company that honours individuality and self-expression above all else, it brought a brilliant sense of drag and theatre into the sleek MAC stores and department store counters. Adding to the image was a touch of outrageousness. Rather than driving sales through traditional promotional techniques, MAC relied on the integrity of its carefully formulated product line. Behind the counter, the MAC approach was notably different. The company took the industry by storm, offering a wide range of products that blended street savvy with glamorous style and panache. One of the most popular offerings was an intense matte red lipstick, which got a boost with an appearance in a photo-shoot of the fast-rising Madonna, later seen wearing a MAC T-shirt.

#PRO PAINT POT EYE SHADOW BORN TO BEAM PROFESSIONAL#

Professional makeup artists manned the counter, an industry first. While other major makeup brands at the time were predominantly skincare companies, MAC chose instead to establish itself as the ultimate colour authority. Their approach was chic utility, with the makeup coming in black pots rather than compacts. As the magazine credits racked up and word-of-mouth popularity grew, the duo launched MAC in March 1984 from a counter in a Toronto department store.

Soon, stylists and fashion editors got in on the action. At first, they made the cosmetics in their kitchen and sold them straight from the salon to fellow makeup artists, as well as models and photographers. Makeup artist and photographer Frank Toskan and salon owner Frank Angelo became frustrated by the lack of makeup that photographed well, so they decided to create their own. Make-Up Art Cosmetics started life in Toronto, Canada. Today, MAC means so many things to its millions of fans in every corner of the planet, but a global beauty phenomenon has to begin somewhere. A professional makeup brand setting trends backstage at fashion weeks around the world. MAC believes in SOCIAL RESPONSIBILITY, with initiatives such as VIVA GLAM and the MAC AIDS Fund at the heart and soul of our unique culture.BIRTH OF A CULT: FROM WOW TO NOW!All Ages, All Races, All Genders. Our Artists create trends backstage at fashion weeks around the world. MAC is at the forefront of fashion TRENDSETTING, collaborating with leading talents from fashion, art and popular culture. MAC is a proud COMMUNITY of professional makeup artists working together to bring our vision to life. MAC celebrates diversity and INDIVIDUALITY - we are for All Ages, All Races, All Genders.

Plus, it can be mixed with other products like MAC eyeshadows and liners.MAC is the world's leading professional makeup authority because of our unrivalled expertise in makeup ARTISTRY. Its superior color purity stays true and will not streak or crease. The innovative second skin-like formula blends smoothly over lids to create seamless, buildable coverage without looking heavy or cakey. These highly pigmented, long-wearing, blendable eye primer and/or cream eye shadows go on creamy and dry to an intense, vibrant finish that lasts for 24 hours.

#PRO PAINT POT EYE SHADOW BORN TO BEAM PRO#

The new shades of Pro Longwear Paint Pots are available starting on February 11, 2021. There are now 24 gorgeous shades available in the Pro Longwear Paint Pot line. MAC Cosmetics recently announced they are expanding the color selection of the Pro Longwear Paint Pots, which are a perfect primer/base to use with your other eyeshadow products. Every day that I wear makeup, I use one of them – mostly Painterly, because it’s an awesome base. One of the most used makeup products in my collection are my MAC Cosmetics Pro Longwear Paint Pots.

Pro paint pot eye shadow born to beam